I had the privilege of taking headshots for San Antonio writer Erica Seiler Hurtak. Just beginning her freelance journey, she needed some new headshots for her website, book marketing and various branding needs. I wanted to Erica’s personality and voice to not only shine through but drive each look and image. And because Erica has many different writing platforms she needed looks that would be appropriate for each audience. It’s so important to understand who will be looking a your headshot – what type of persona do you want to portray? what do you want your images to say?
It was a fruitful, inspiring day in the studio, starting with professional hair and makeup (always highly recommended!) to get Erica photo ready for her business casual look and and then transform her for the more edgy and then glam looks.